Kairova
Kairova FitPro
EMS Ab Stimulator, 20,000 reps in 20 minutes
66 advertorials (8 wave-8 new-desires, brand new + 9 wave-7 double-down + 6 Scan wave-6 + 5 Desk-worker wave-4 + 6 Overlooked wave-3 + 5 skinny-fat wave-5) · 4 listicles · 1 PDP candidate · 15 pages live on kairova.in that were never indexed.
Ratings: Meta account 0697, 1 May to 6 Aug 2026, 154 adsets, $17,038. Full table in the vault at funnels/products/kairova-lp-performance.md
Advertorials 60 live on kairova.pages.dev
Wave 10 of adv, swipe-modelled long-form, brand new 6 advertorials rebuilt off 5 swipe pages he picked (SmoothSpine, Vibit, MamaBear, AirPhysio, GoPure). Each is a DIFFERENT format, not one skeleton in 6 costumes: physio clinical case, strength-coach myth-bust, two first-person reader confessions, endocrinologist hidden-culprit, insider exposé. Root-cause reframe + named failed fixes + a self-test the reader runs mid-read. Images pulled from the existing vault library (nothing generated), one every <150 words, 23-30 per page. Deployed 28 Aug, no spend yet.
Wave 8 of adv, 6 new desires, brand new 6 A-tier VoC-mined desires, flop-filtered (back pain, belly danger, shirt fit, keep-up-kids, stairs, core strength). Back pain + belly danger each in 2 title variations = 8 pages. Anatomy-led imagery (visual matches the copy), product only in catch/offer, CTA "Check Availability". Deployed 25 Aug, no spend yet.
Wave 7 of adv, double down on winners, brand new 6 fresh doors into the PROVEN desires (respect + desk + skinny-fat) on the corporate desk-man avatar, plus 3 desk-worker "15-min" outcome variations off the fitpro-desk-worker winner. Credible authorities only, reader-desire-led not mechanism/authority-led (the wave 3/4/5 mistake). Reused winner images. Deployed 20 Aug, no spend yet.
Wave 6 of adv, "The Scan", brand new The MRI-scan-reveal angle (from a botaniqueparis competitor) across ALL 3 proven avatars, 2 cuts each. Scan shows the deep core gone DARK; radiologist reveals, Dr Brennan fixes. Honesty pivot holds (relight muscle, not burn fat). Deployed 15 Aug, no spend data yet. Scan visuals are designed SVG cross-sections; scene heroes reuse library for now
Wave 5 of adv, Skinny-fat avatar, brand new Avatar A, skinny-fat / flat-stomach, the highest-ROAS + under-scaled avatar. 3 net-new doorways + 2 re-cuts of the proven winners. Deployed 14 Aug, no spend data yet. Images still shared placeholders, fresh per-page shots pending
Wave 4 of adv, Desk worker, brand new Avatar G, the desk-bound man (proven $2,303 @ 3.57). ONE proven desire (fix the core the chair broke, in the same chair, no time added), 5 fresh doorways, each a different authority. Deployed 14 Aug, no spend data yet. Emotion images reused from the #2 desk winner (desk-slump hero, soft-belly mirror, wearing-device, before/after); mechanism/product shared
Wave 3 of adv, Overlooked avatar, brand new Avatar E, being seen / respected / mattering. 6 fresh doorways, each a unique situational authority. Deployed 14 Aug, no spend data yet. Images shared with adv-respect for now, fresh per-page shots pending
Wave 2 of adv, inward / family, first read Avatar A2, turned inward and toward family. Launched 10 Aug, 4-day Meta read, still maturing on COD. Each card tagged Solid or Flop. Breakeven ~2.0 counts as a flop at our economics
Extreme winners absorbed real spend and held ROAS
Solid performers, low spend good ROAS on small budgets, has not proven it holds at scale
Retargeting-grade rather than a scaling opportunity. A high number on a small budget is usually the audience, not the page.
Barely tested all four cleared breakeven (~1.9 to 2.1) but never got enough spend to prove anything. Not flops, just unfunded, and worth a real budget before judging
Never ran built, zero spend, never actually tested
Built, not deployed one command from live
1Tried everything, the muscle that quietly switched off
/advertorials/adv-tried-everything · built 6 Aug with Aijaz, copy locked
Parked
Live on kairova.in Shopify pages, built in a page builder, never in this index until 6 Aug
FitPro PSLs product-forward, all point at the OLD PDP
Wave 3 of PSL, product-aware "20 minutes a day" landers for the wave-8 desires 8 product-forward PSLs cloned off the WINNING PSL (PSL 2), hero swapped per desire, proven product machine kept. Locked "20 minutes a day" headlines. Cloudflare-hosted, CTA to current PDP. Deployed 28 Aug, launching on Batch 3 v2, no spend yet
Wave 2 of PSL, sibling landers for the wave-7 funnels 6 product-forward PSLs, one per wave-7 avatar (respect + status + desk), cloned off the rebuilt talked-over template. Desired-outcome hero, FB-comment proof, horizontal-scroll problem cards, 6 UGC before/afters, science + product shots, scroll-fill bar, sticky-from-top (retargeting). Cloudflare-hosted, CTA to current PDP. Deployed 21 Aug, no spend yet
FitPro advertorials and listicles Shopify-hosted, all point at the OLD PDP
ShapePro pages ☠ dead product (the Vyonik booty trainer), kept for reference only
Different product, women. No product links in the HTML, which is abandonment rather than a bug. No traffic, no action. Note the listicle format ran here before FitPro, and listicle-3 never existed.
Listicles new format, 6-item editorial
Live tests just shipped, no spend data yet
Copy locked, not built headlines approved, bodies in progress
1The Skeptic, veteran physiotherapist
why every ab gadget you've tried failed, and the one type that actually works
Queued
2Everywhere but the belly
why men lose weight everywhere except the lower belly, the muscle cardio never wakes up
Queued
PDP A/B candidate, not on the store
Live test Cloudflare only, live PDP untouched